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Laba Menghistab, Founder of Embessa Weddings

Tell us about yourself and the concept of the African Wedding Show: I created the African Wedding Show because I saw a big gap in services for this underserved market. As a wedding planner I know how important it is for brides to have the wedding they always dreamed of, but and unfortunately for our community, it is still very challenging to find products, like traditional gowns and décor, because many of them are sourced directly from Africa. It’s also important to find local services like photographers, videographers and caterers who understand and support our unique style of weddings. So the African Wedding Show will be a one-stop-shop for both brides and vendors to find each other.

What do you like the most about your job? I love seeing my brides and their guests happy. After each event the couple and their family will share how smoothly the wedding went and how proud they were be to hosting such a beautiful event.

Do you have a piece of advice for aspiring young men and women who wish to be successful in your field? My advice for any aspiring entrepreneur would be to surround yourself with a supportive entrepreneur community such as an incubator or accelerators. These are the people who can mentor you, provide valuable, early stage feedback and help you avoid common and costly mistakes.

What does Manyatta Network mean to you? Being a part of the Manyatta Network means I’m not alone in my professional aspirations. It’s so encouraging to know I have a supportive, like-minded community of peers who are rooting for me to succeed. It means the world to me.

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